Why architecture visualization ?

Interactive Walkthrough for Design Link
June 25, 2016
July 21, 2016
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Why architecture visualization ?

A rchitecture visualization or Archviz is an art of showcasing a proposed architecture even before it is being built or renovated. The limitations of 2d plans are that only an architect or people with an architect mindset are only able to understand it. But to sell an idea or art , one must need to express it to the audience. That’s where arch viz comes into play. The fine ideas of an architect are modeled in 3d modeling software and a computer generated image is produced, which depicts the exact idea of what the architect had in mind.


There are different types of arch viz options available today. Each with their own advantages and disadvantages.
  • Still rendered imagesstill-compressor
These are images which are made by developing the 3d of the architectural project , applying the appropriate material, lighting and finally rendering it. Rendering is a process in with material
properties like reflection, refraction etc with respect to the light are calculated and processed , thereby delivering a quality realistic output.  3ds max V-Ray, mental ray, octane renderer are a few renderers in the market.
Still images are used for marketing of upcoming projects in medias and social networks, showcase clients or investors what a project would look like and much more.
  • 3d video walkthrough
Here a video is made which showcases the projects in a special way. Video enables a user to see the whole architecture as if he is walking through the place itself. The user will be able to see each and every room in details  that too in a continuous manner. The production process for videos is bit longer than compared to the production of rendered still images. But a video expresses ideas and impression what 1000 still images would do.
  • 360° images/video
An image or video where you can rotate the view angle with your mouse or keyboard. That’s what 360 image or video is capable of.  Still images and videos are in a way limited when it comes to viewer interaction. That is a viewer is forced to watch it as there’s no other option available. However in 360 images or videos , a viewer can rotate his view with a just click of a mouse. This is more impressive and showcases large area rather than a limited angle of view.
Typical usage scenario is using it in websites. Social media such as facebook now supports 360 videos and still images.
  • Interactive walkthrough
Consider a software where you can look around , walk in and out of rooms and interact with objects. That is an Interactive walkthrough. It is a pure trend and innovation these days in architecture visualization. Limitations of images, videos etc are that it offers no much user interaction but here a user can control where he/she wants to go and look and most of all there is no time limit at all.
It is run on a computer with a fairly good specification so as to bring out the quality and realistic graphics which it possesses.
  • Virtual reality walkthrough
VR Headsets are a trend these days. Primarily used for gaming but it can serve the purpose of architecture visualization as well. Wear on the headset and a viewer can feel the realism as if he is walking through an actual completed project. The impression a VR Headset offers is priceless. Common VR headsets are Oculus Rift, HTC Vive, Samsung Gear VR etc.
  • Mobile application visualizationmobile-compressor
When an interactive walkthrough is made into a mobile application , then it is Mobile archviz. Offering the same functionality as of an
interactive walkthrough , it is sure to impress
clients or investors for your projects. And also since it doesn’t require any physical hardware other than the mobile device itself , it is simple to carry and a game changer in the archviz field.

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